Kingsgate are a growing church in Great Yarmouth, Norfolk with a community centre and conference venue hire facilities. They approached me to help with their rebrand project in 2017 with the aim of Kingsgate being able to relate better to local people. The church were perhaps better known for their facility, The King’s Centre than they were for the church community so I proposed turning this around.
I removed any existing branding for The King’s Centre and brought both elements under one bold, playful and unified church identity, firmly focussed on people with the embedded message ‘We are Kingsgate’. I created a toolkit of ‘We are’ phrases for the church to use in their communication to reinforce their core message of welcoming people.