Pantea was ready to launch her new consultancy but required a timeless brand identity to tell the dynamic mythical story attached to the brand name. I worked closely with Pantea and her team to involve them in the creative process and arrive at a solution that everyone was proud of.
The Chamrosh is a mythological bird that was said to inhabit the ground beneath the soma tree that was the roost of the Senmurv. When the Senmurv descended or alighted from its roost, all the ripened seeds fell to the earth. These seeds were gathered by the Chamrosh, which then distributed them to other parts of the earth.
The symbol depicts these seeds, the distribution of life and growth and also two eyes, emphasising the company strapline ‘From insight to foresight’. Camrosh generates strategic foresight that enables corporations and organisations to take informed action now to shape the future.